There are 250,000+ Magento websites running eCommerce businesses. Magento is powering 25% of all the online stores.
It is the most popular open-source eCommerce platform. And deservedly so due to its powerful performance, features fit for eCommerce, and highly scalable structure.
Confused about whether to go with Magento or not?
I will show you the top 10 reasons why Magento for an eCommerce store is best option.
Why Magento for eCommerce Store?
Reasons to choose Magento for eCommerce store:
- Open Source
- Helpful Extensions
- Extensive Magento Community
- Powerful eCommerce Platform
- Fantastic Support
- High Performance
- Multiple Integrations
- Developer Friendly
- Mobile Friendly
- SEO Friendly
#1 Open Source
Magento eCommerce is open source solution and freely available to download.
It means that no single company has developed the software. But it is a project loved and created by Magento enthusiasts around the globe.
There are two versions: Community and Enterprise. The community edition is popular among eCommerce developers.
The open code allows everyone to install and use the Magento CMS in any way they seem fit. The developers with Magento expertise optimize the Magento to improve the performance. You can also add new features and functionalities obtained via custom code to make the eCommerce store better.
But only the Magento CMS is free, and you will still need good Magento hosting and support.
#2 Helpful Extensions
There are 5000+ Magento extensions available to enhance the functionality of the eCommerce platform.
There are many businesses whose work are centred around creating extensions and modules for Magento. Then there freelancers building custom apps to game up the Magento websites.
These extensions help the non-tech person to manage the store without tweaking the codes. You will find the extensions for nearly everything, such as SEO, blog, marketplace, contact form, etc.
These helpful extensions make the platform rather attractive and more user friendly.
#3 Extensive Magento Community
As Magento is open-source software, it can be used by everyone. There is no barrier to entry like pricing, customer support, or skill level.
Yes, there is so much to learn about Magento, but one can click around the dashboard and quickly grasp the basic concept.
A huge community ensures plenty of freely available blogs, forums, online courses, seminars, webinars, books, guides, tutorials on Magento. With a Google search, you will find the solution to any issue related to Magento.
It is incredible to have such a vast community supporting and continuously nourishing the Magento ecosystem, from quick fixes to detailed guides.
You can subscribe to our Magento FOMO Newsletter and stay updated for Magento.
#4 Powerful eCommerce Platform
Magento was explicitly made for eCommerce.
Therefore, it would be rare to see someone doing blogging or creating portfolio websites on Magento.
All the functionalities and features are developed to cater to the online store requirements. Billing, customer management, layered navigation, product pages — are the several eCommerce functions pre-built inside the Magento platform.
Even the extensions built for Magento are mostly for eCommerce-related tasks. Such as invoice generating, refund management, shipping tracking, payment gateways, etc.
#5 Fantastic Support
Magento is an open-source project, and it is a highly active one. Not like some forgotten CMS that gets yearly updates. The Magento technical support team regularly pushed the code to enhance the platform.
Adobe has already purchased the Magento Enterprise Edition and is working to make that awesome. A team of Magento experts maintains the community edition. They oversee the code quality, functionalities, bugs resolution, and software errors.
With each update, the Magento eCommerce solution gets more secure, stable, and scalable, raising the eCommerce CMS standard. Magento has also upgraded its entire platform from version 1 to version 2.
The support for Magento 1 has already been dropped, but the community is still using it. There are many third-party developers now maintaining the security and code of Magento 1.
If you are on Magento 1, make your Magento store secure with ServerGuy Magento 1 Support.
#6 High Performance
Another primary reason for Magento being the favorite open source eCommerce platform is its highly powerful performance.
It can easily manage the large number of concurrent orders, multitasks, run multiple cron jobs and be stable during high traffic. All of it while maintaining its loading speed and keeping the load time low.
Only requirement: It must be host on the powerful Magento hosting.
The latest web optimization technology has already been integrated into Magento. Varnish Cache, Memcached, object cache, elasticsearch — all are part of Magento CMS.
There are stores with millions of products such as ENDClothing, Bulk, Etc running smoothly on Magento. Other platforms may not be able to handle such pressure with this grace.
#7 Multiple Integrations
Using Magento for eCommerce means you can integrate all the services you like with your store easily and quickly. Payment gateways, database applications, Google apps, analytics code, quick checkouts, hundreds of modules and extensions, third-party applications are few exemplary integrations that could be done.
All the famous eCommerce product makers ensure that they make their product easily integrable with Magento. So if your store is on Magento, you never have to worry about missing the upcoming innovative services to enhance user experience.
If there is no integration for Magento, then someone will surely make the one specifically for Magento. It is a huge opportunity that no one likes to miss.
#8 Developer Friendly
First of all, it is open-source, which allows Magento developers to open up the files and codes. They can make changes to any file to solve an issue or to optimize the Magento performance.
Developers with Magento expertise are always in demand. Also, developers love Magento due to its elegant structure and robust architecture. Magento for eCommerce is built on PHP, which is one of the most popular web development languages.
The front-end developers create themes, plugins, and modules to improve the store performance. The backend developers add code to the core files for custom functions and integrations.
Lots of the developers participate in magento community events and contribute to the Magento source.
#9 Mobile Friendly
The world is online from the smartphone. Mobile apps and smartphones do the majority of the shopping. The share of mCommerce in all eCommerce is expected to rise to 72.9% by 2021.
You cannot expect to succeed in online selling without having a mobile version of the website. Magento for eCommerce websites solves that problem. Moreover, Magento themes can be installed and activated in minutes to get the mobile-friendly Magento website.
With the emergence of Progressive Web Apps, the Magento platform has become more flexible for the range of devices. Now the front-end team can make changes to the design and optimize the page for the optimal customer experience without touching the backend.
#10 SEO friendly
However, SEO is not a strong forte of Magento. However, many websites choose Magento for eCommerce and rock in SERP.
The inbuilt configuration and setting Magento offers to make the store search engine friendly are limited but work efficiently. Few features are included, such as SEO-friendly URL, sitemaps, navigation layer URL, tags, meta description, etc…
There are search engine optimization modules for Magento that can advance SEO efforts. For example, you will get canonicalization management, image SEO, bulk meta description update with templates to help you gain top ranking in Google.
In this post, I showed you the top 10 reasons to choose Magento.
Magento is undoubtedly the best CMS for eCommerce websites. Its flexibility, community, performance, and scalability is awesome and make it a great option to create a store.
However, it is a conceived notion that Magento websites are typically slow. But it is false.
The website speed depends on multiple factors, and the most critical is Web Hosting. For example, at Breeze, we are running numerous Magento stores at a 2-second speed.
I hope this article helps you clear out some mist. If there is any question, please leave it in the comment box.