How to setup Advanced Pricing in Magento 2?

Setup Advanced Pricing in Magento 2

Are you looking to set up advanced pricing in Magento 2?

Magento is a powerful ecommerce platform with many features to run a successful ecommerce store. But it does require equally powerful Magento hosting to run properly.

One feature is Advanced Pricing.

Advanced pricing is a feature of the Magento platform to help you run a promotional campaign by tweaking the product pricing. Setting up attractive pricing helps in increasing product sales.

What is Advanced Pricing?

Advanced pricing is a Magento function to extend the capabilities of pricing. You can customize the pricing to make it more attractive, run campaigns, and improve conversion rates.

Magento 2 comes with two types of advanced pricing.

  1. Special Price
  2. Customer Price

Special Price: It is a discount on any product when the customer uses a coupon. Or certain conditions are met on whom the coupon applies. The From Date and To Date are added to regulate the Special Pricing.

Customer Group Price: It means showing different pricing according to the customer group and Store View. For example, a customer who regularly purchases from the store sees the different pricing than a customer who is a first-time buyer. Similarly, the pricing can be segmented according to the store view. If someone is looking at the Russian version of the store, they will see different pricing than the Ukrainian version of the store.

In this quick tutorial, we will learn how to setup advanced pricing in Magento 2.

How to setup advanced pricing in Magento 2?

Follow these steps to set up advanced pricing:

  1. Log in to the Magento admin panel
  2. Open the Catalog > Products
  3. Click on the product for which you like to set up advanced pricing settings
  4. Click the Advanced Pricing option
setup Advanced Pricing in Magento 2
  1. Fill in the details for Special Price and Customer Group Price

Click on done to save changes.

Wrap Up

Customization and personalization lead to better business. Tiny tweaks in pricing enable you to show pricing according to the users, making them feel special.

But you have to be cautious when doing discount marketing. Because if the user makes a habit of buying at the discount price, the original price begin to look expensive.

However, using special pricing, you can optimize the pricing for multiple customer segments.

In this quick tutorial, we learned to setup advanced pricing in Magento 2. If you encounter any issues, please leave them in the comment section.

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