Are you looking to configure product custom options in Magento 2?
Adding a custom product option allows customers to customize the product and pick the best option for them.
In this quick tutorial, we will learn how to configure product custom options in Magento 2.
What are Product Custom Options?
Product Custom Options enables the ways for the customer to customize a product’s attribute. Products have elements that can be customized, and both sellers and buyers can take advantage of them.
- Buying a water bottle – buying 2 litres or 4 litres.
- Selecting the jeans by the waist size
- Ordering the coffee sugar free or with sugar
There are many ways product custom options enhance the buying experience.
Here is the ‘Add Message’ custom option on the Flower website. It gives the opportunity to customers to send a message with flowers.
It makes the listing easier too.
The seller does not have to list the same product 5 times with different variations. You can list it once and add the custom product options.
Configure Product Custom Options in Magento 2
Follow the steps to configure product custom options in Magento 2:
- Go to Catalog > Products
- Select the product you’d like to configure customizable options for, or Click on Add Product button to create a new product.
- Scroll down to find the Customizable Options section.
- Click on Add Option to add product custom options.
Options Title: Title of the Product Custom Options
Option Type: Type of Product Custom Options
- Dropdown: A dropdown list of product options. Can only select one option.
- Checkbox: A checkbox to select the product options. Can choose one option.
- Multiple Select: Similar to Checkbox with Multiple select options.
Required: If you check the Required option, it will be mandatory for the customers to pick an option.
For example, Smartphones with several Memory variations. Pick 64Gb variant or 32 GB variant.
Now the Custom Option is created, you have to Add Values.
Title: Title of the Custom Product Option
Price: Price of the Custom Product Option
Price Type: Type of pricing
- Fixed: Set a fixed numerical value
- Percentage: The variation price will correspondingly differ from the price of the base product by percentage.
SKU: Enter the SKU for each Magento Custom Option added to the product SKU as a suffix.
- Once all the custom options are filled, click on the Save button.
- View the product listing page to verify the changes.
That’s it. You configured product custom options in Magento 2 successfully.
Why Configure Product Custom Options in Magento 2?
Customizing is a large and common part of the purchasing journey. Customer does not give it a thought while doing it, but without it – they will notice the lack of customizations.
Whether it’s the topping on the pizza, print on the tshirt, size of the bottle, or guarantee period, there are custom product options all around. If you are running a Magento store, you should not avoid it.
Several reasons why you should enable the product customization:
#1 Happy Customers:
According to Salesforce research, 6% of consumers expect brands to understand their individual needs.
The custom product options allow customers to tailor the product according to their requirements and needs. It satisfies them and turn them into happy customers.
The engagement period also increases when the customer customizes a product, which leads to brand familiarity and recognition.
#2 Better Pricing:
With more product options, you get to add more pricing options. Flexible pricing eases the purchasing process.
You can put the premium product option at higher pricing. Some customers can choose an affordable product, making your product more inclusive.
And research shows that customers are more reluctant to pay if they can customize the product.
#3 Understanding the Customer:
Product customization opens the gate for product improvement. You learn what customization is popular and then scale it.
A simple message box is a great way to collect customers’ feedback. With the right approach, you can use the customization data as a market research tool.
The customization helps in improving the buying experience. It also helps in the order fulfillment process and reduce return orders.
You learn what variant and customization customers are selecting and can do personalize marketing.
Many store owners, including your competitor, are trying to use customization. It increases loyalty, sales and customer engagement with your brand.
This article taught us how to configure product custom options in Magento 2.
If you encounter any issues, feel free to comment.